Alan Klein Consulting was contracted by Science Faction to obtain coverage for AT&T products and services. New York-based Science Faction Corporation created a high-tech laser light and sound show to highlight the introduction of AT&T technologies in cities nationwide.
Playing at high-traffic events nationwide, the “AT&T Laser Spectacular” drew a tremendous audience that increased event attendance. This unique interactive marketing technique gleamed through the clutter of traditional advertising.
With laser precision, Science Faction beamed AT&T-specific messages to consumers — tens of thousands at a time — in markets across the United States.
Alan Klein Consulting made sure it was front-page news.
